Arabic script grabs attention and sometimes even concerned stares by the public. An Alphabet that carries a negative connotation caused by the media.
28 letters misread.
Countries mistreated.
A whole culture, misunderstood.
This is Habibi – a beautiful word in Arabic that means “Sweetheart”. And this is us taking a stand. We stand straight and wear Habibi with pride close to our hearts. The aim? Spread a sweet message to change a bitter misconception.